“In a world crammed with impact, your voice has to be heard over all others.”
No, we’re not talking Don LaFontaine here. Rather, the beaming face of Lorne Greene, the charming, wise, tough-as-nails but also gently understanding Ben Cartwright, of Bonanza TV series fame. Here, though, the iconic kindly father and gritty trail boss aims to amp up your Chevrolet sales numbers.
Today’s theme: Put more impact into your selling. The process: Get excited about the product. To do so, we turn it over to Chris Economaki, sports announcer deluxe, paired with Joie Chitwood and his crew of Hell Drivers as they perform at the GM Proving Grounds in Milford, Michigan.
A car salesman in the mid-’60s faced heavy competition securing the attention of potential buyers: “We’re surrounded by a sea of wonderful products to buy, each made more appealing by modern merchandising and salesmanship.” So, perhaps a larger-than life operating 396 Turbo-Jet V-8 is in order.
Be advised: this film runs a hefty 20 minutes and cuts off at the end, with the western theme continued on at least one other clip. This film, though, stands just fine on its own.
And for the hard-core ’66 Chevy fan, plus those who can’t get enough of a tumbleweed fix:
Invest another 33 minutes (several segments strung together) to observe three Chevys take on the Mustang; a comparison of Plymouth, Ford and Chevy station wagons; the demise of a ’57 De Soto convertible; truly horrible spoofs on James Bond, Dr. No and The Twilight Zone; how an SS 396 Chevelle triumphs over a Pontiac Tempest, an Olds F-85, a Buick Special and a Ford Fairlane GT; and wild-west-themed showdowns of El Camino vs. Ranchero, Chevy Van vs. Ford Econoline, and Chevy vs. Ford ¾-ton pickups w/campers.
Plus one pony-tailed go-go-dancer in an orange miniskirt riding shotgun: It was, after all, the mid-’60s.
Public domain archival footage courtesy of the Internet Moving Images Archive, in association with Prelinger Archives.
See original article at" https://blog.hemmings.com/index.php/2016/08/17/midweek-matinee-impact-66-1966/
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